ARC Gallery and Educational Foundation

The "objet petite a" series is about desire, and the allure of the unattainable. The image is untouchable, just as the idea being sold within the commercial is untouchable.  Commercials, lacking any reference point to the object being sold create an unattainable desire.  That which is being sold is generic. Rather it is quiet luxury, safety, adventure. In the "objet petite a" series, Anat Pollack has refined and distilled the imagery from television ads to return these spaces back to their original state thus offering a space for an experience with the Sublime.